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Saturday, July 13, 2013

AuthorRank: What Is This For?



by Harold Chan


As far as ranking a web page or site is concerned, publishing quality content matters. In fact, in web optimization content is considered king. And this web ranking standard has remained true and effective in spite of the big changes that search engine companies have implemented in the previous years.

This is why it is not surprising when Google's next in line move to give online users better results has something to do with content. The search engine company is aiming to implement AuthorRank so they can properly identify authors and check the authenticity of their works. AuthorRank is not an algorithmic update but it can contribute to the rating that is given to a particular web page or site.

AuthorRank is important because it can help give justice to quantity vs. quality content issue. If duplicating websites is very easy to do these days, what more in republishing original content? Duplicate content badly affects the ranking of the website where the content is originally published. Some legitimate websites even have lower ranking than those that publish duplicate article. This certainly is unfair.

So how does Google identify authors? Google made the identification of authors possible by coming up with Google authorship and by making it necessary for authors to create an account in Google+. The author's profile on Google+ will help give face and identity to content publishers. Hence, authors who want to get indexed need to create an account in Google+ and link it to their website.

As mentioned earlier, AuthorRank is just a factor that can contribute in the ranking of a web page. But nevertheless it can help the publishers of original content get the ranking that they deserve particularly when this is properly implemented. But of course web owners and content publishers need to be aware of these updates, or better yet hire someone who specializes in SEO to handle this task.

That is not a problem for website owners in Singapore because most SEO Singapore
firms are aware of the latest updates in web optimization. In Singapore SEO is taken seriously by web masters and this signifies the competition is tough among SEO firms in the country. This is advantageous to clients because it gives them many excellent service providers to choose from.





by Harold Chan


As far as ranking a web page or site is concerned, publishing quality content matters. In fact, in web optimization content is considered king. And this web ranking standard has remained true and effective in spite of the big changes that search engine companies have implemented in the previous years.

This is why it is not surprising when Google's next in line move to give online users better results has something to do with content. The search engine company is aiming to implement AuthorRank so they can properly identify authors and check the authenticity of their works. AuthorRank is not an algorithmic update but it can contribute to the rating that is given to a particular web page or site.

AuthorRank is important because it can help give justice to quantity vs. quality content issue. If duplicating websites is very easy to do these days, what more in republishing original content? Duplicate content badly affects the ranking of the website where the content is originally published. Some legitimate websites even have lower ranking than those that publish duplicate article. This certainly is unfair.

So how does Google identify authors? Google made the identification of authors possible by coming up with Google authorship and by making it necessary for authors to create an account in Google+. The author's profile on Google+ will help give face and identity to content publishers. Hence, authors who want to get indexed need to create an account in Google+ and link it to their website.

As mentioned earlier, AuthorRank is just a factor that can contribute in the ranking of a web page. But nevertheless it can help the publishers of original content get the ranking that they deserve particularly when this is properly implemented. But of course web owners and content publishers need to be aware of these updates, or better yet hire someone who specializes in SEO to handle this task.

That is not a problem for website owners in Singapore because most SEO Singapore
firms are aware of the latest updates in web optimization. In Singapore SEO is taken seriously by web masters and this signifies the competition is tough among SEO firms in the country. This is advantageous to clients because it gives them many excellent service providers to choose from.



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