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Tuesday, February 26, 2013

Facebook Marketing - A Powerful Business Tool


by Abe Tuggie


We have all to some degree been touched by the growth of social network sites and Facebook has now come to be the market leader. Six million users could turn out to be one billion in the not too distant future if you remember it was only 2004 when this all began. The opportunity for any business to have a presence where there is certainly this type of activity is now being utilized by those that understand the capability this can give them. In this article we will explore the reasons this has now grown to be so important for organizations.

If you question many people about Facebook, they still consider it a location to catch up with friends and go over what they have been up to in their daily lives. This is one of the reasons why it has caught the attention of business because when people chat they also make selections and referrals. If your own business is discussed in the right way, this is enhanced by the simple fact that the number of hours users spend on Facebook is rising and a good reputation can spread virally.

A recent pattern in advertising in the media is the manner that not only is a website address presented but also a Facebook address for the organization. A Facebook page is what these businesses are offering so much attention to and they are different from our personal pages for instance. The fact that personal users can help market a Facebook business page is where real relationship marketing can come into play. Pages for a business provide a way for anyone to "like" them and in doing so their ring of friends will see that they have done this. This is the reason social approaches are now integral in marketing online especially the way Facebook works.

A page that is constructed in the right way can have numerous other marketing advantages. If a page provides some incentive, this may be in return for giving an email address and liking the page. As such, as well as gathering email addresses, the page is being liked on a regular basis. If done effectively, this can be a extremely fast way of building an online business.

Facebook advertising and marketing is a further strategy if you want to spend some money and can compliment the traffic produced through Facebook pages. Google ads have become expensive and so the Facebook alternative has become more attractive especially in the way their ads can be set up. As with any paid marketing and advertising, you need to observe your results and be aware of your budget constraints.

If you are linked to any sort of internet business, Facebook can supply the tools to take you to a higher level if used in the right way.


by Abe Tuggie


We have all to some degree been touched by the growth of social network sites and Facebook has now come to be the market leader. Six million users could turn out to be one billion in the not too distant future if you remember it was only 2004 when this all began. The opportunity for any business to have a presence where there is certainly this type of activity is now being utilized by those that understand the capability this can give them. In this article we will explore the reasons this has now grown to be so important for organizations.

If you question many people about Facebook, they still consider it a location to catch up with friends and go over what they have been up to in their daily lives. This is one of the reasons why it has caught the attention of business because when people chat they also make selections and referrals. If your own business is discussed in the right way, this is enhanced by the simple fact that the number of hours users spend on Facebook is rising and a good reputation can spread virally.

A recent pattern in advertising in the media is the manner that not only is a website address presented but also a Facebook address for the organization. A Facebook page is what these businesses are offering so much attention to and they are different from our personal pages for instance. The fact that personal users can help market a Facebook business page is where real relationship marketing can come into play. Pages for a business provide a way for anyone to "like" them and in doing so their ring of friends will see that they have done this. This is the reason social approaches are now integral in marketing online especially the way Facebook works.

A page that is constructed in the right way can have numerous other marketing advantages. If a page provides some incentive, this may be in return for giving an email address and liking the page. As such, as well as gathering email addresses, the page is being liked on a regular basis. If done effectively, this can be a extremely fast way of building an online business.

Facebook advertising and marketing is a further strategy if you want to spend some money and can compliment the traffic produced through Facebook pages. Google ads have become expensive and so the Facebook alternative has become more attractive especially in the way their ads can be set up. As with any paid marketing and advertising, you need to observe your results and be aware of your budget constraints.

If you are linked to any sort of internet business, Facebook can supply the tools to take you to a higher level if used in the right way.

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