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Saturday, November 24, 2012

Want Leads? Get SEO!

by Tom Muyer


Effective SEO starts with real keyword research. You can't do anything until you know for sure what is being searched consistently on search engines such as Google, Yahoo, and Bing. After you have discovered which keyword phrases will be best suited to bring you quality leads, only then can you map out a strategy for organic seo. You don't want to rank high on page 1 for just any old terms. These terms have to convert traffic into sales, whether you have an e-commerce site or not. Not only are hyper-specific terms easier to rank for but they are usually quality leads as well. Due to the fact that the searchee knows exactly what they are looking for with a specific search.

Should you try to rank globaly, statewide, or locally? "plastic surgeon", "south carolina plastic surgeon", or "charleston plastic surgeon"? Here are 2 really important questions: Would you benefit from leads around the country/world and do you think your website has what it takes to rank on the top of page 1? Does your website have many pages with well written, unique content? Do you have ample time to manage a link building campaign? Do you have a healthy budget to pay a Charleston SEO company to do those things? Sometimes local is better if you can rank on top of page 1, where 91% of all clicks happen.

Organic SEO is somewhat dependant on well written, keyword rich content, so, don't be afraid to use your keywords in your copy. However, most algorithms don't like to see keyword cramming, so don't overdo it. Stick to around 5% density and you should be fine. Only 10 keywords per 200 written words. It is very important that your copy reads as well to humans as it does to Google's spiders. One rule to remember is "if you wouldn't say it, don't write it".

You are now ready to start building links into your site! This is a very important part of organic SEO and ranking well. Often times, links, are the difference in ranking higher than your competitors. Google sees these links pointing to your website as a vote of confidence or a popularity vote for your website. If done correctly and links are from websites and directories that are in the same industries and categories as your company, you will gradually move up in the rankings. There are many different ways to build these links to your website. Article submission is a good start, write an informative story on your industry and submit it to several informational sites within your industry. Directories are another good place to start. There are many free directories that will let you fill out a listing with your details and a link to your website. Blogging can get you great links if you write good, unique content. There are also lots of easy free links to be had with companies like craigslist, yahoo, squidoo, and wikipedia.

Now, you are ready to evaluate some firms and find the one that is right for you. Intelligent keyword research - check! Geographical strategy - global or local, check! Well written, keyword rich content, check! Quality backlinks pooring in weekly, check! You have now put your website in a great position to be successful and climb the ranks. Once you hit page 1, your traffic will increase significantly and if people like what they see and hang around for a few minutes, your rankings will continue to improve. Remember to always check your Google analytics and monitor your traffic and adjust keywords as needed. Enjoy the new traffic and leads.




About the Author:

by Tom Muyer


Effective SEO starts with real keyword research. You can't do anything until you know for sure what is being searched consistently on search engines such as Google, Yahoo, and Bing. After you have discovered which keyword phrases will be best suited to bring you quality leads, only then can you map out a strategy for organic seo. You don't want to rank high on page 1 for just any old terms. These terms have to convert traffic into sales, whether you have an e-commerce site or not. Not only are hyper-specific terms easier to rank for but they are usually quality leads as well. Due to the fact that the searchee knows exactly what they are looking for with a specific search.

Should you try to rank globaly, statewide, or locally? "plastic surgeon", "south carolina plastic surgeon", or "charleston plastic surgeon"? Here are 2 really important questions: Would you benefit from leads around the country/world and do you think your website has what it takes to rank on the top of page 1? Does your website have many pages with well written, unique content? Do you have ample time to manage a link building campaign? Do you have a healthy budget to pay a Charleston SEO company to do those things? Sometimes local is better if you can rank on top of page 1, where 91% of all clicks happen.

Organic SEO is somewhat dependant on well written, keyword rich content, so, don't be afraid to use your keywords in your copy. However, most algorithms don't like to see keyword cramming, so don't overdo it. Stick to around 5% density and you should be fine. Only 10 keywords per 200 written words. It is very important that your copy reads as well to humans as it does to Google's spiders. One rule to remember is "if you wouldn't say it, don't write it".

You are now ready to start building links into your site! This is a very important part of organic SEO and ranking well. Often times, links, are the difference in ranking higher than your competitors. Google sees these links pointing to your website as a vote of confidence or a popularity vote for your website. If done correctly and links are from websites and directories that are in the same industries and categories as your company, you will gradually move up in the rankings. There are many different ways to build these links to your website. Article submission is a good start, write an informative story on your industry and submit it to several informational sites within your industry. Directories are another good place to start. There are many free directories that will let you fill out a listing with your details and a link to your website. Blogging can get you great links if you write good, unique content. There are also lots of easy free links to be had with companies like craigslist, yahoo, squidoo, and wikipedia.

Now, you are ready to evaluate some firms and find the one that is right for you. Intelligent keyword research - check! Geographical strategy - global or local, check! Well written, keyword rich content, check! Quality backlinks pooring in weekly, check! You have now put your website in a great position to be successful and climb the ranks. Once you hit page 1, your traffic will increase significantly and if people like what they see and hang around for a few minutes, your rankings will continue to improve. Remember to always check your Google analytics and monitor your traffic and adjust keywords as needed. Enjoy the new traffic and leads.




About the Author:

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