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Friday, November 30, 2012

Internet Article Marketing Requires Different Abilities From Authors



by Conrad Oconnorton


Internet article marketing demands new skills of writers. This is characteristic of life in a new world. As old industries slide rapidly into obsolescence many job opportunities follow them. As has always been the case evolution involves adaptation and that is as true now as it always has been. With book publishing and journalism in a melting pot writers must look around to adapt and thrive.

Websites are new things having only been around for a few decades, unlike texts printed in ink on paper which have existed for centuries. Professional writers and authors have been quite slow to adapt to the new writing demanded by the Internet. In fact many bibliophiles have regarded the Internet as an intruder on the preserve of literature. They have tended to mumble about the smell of books and the texture of paper.

Instead of seizing new opportunities authors have stood back, expecting technicians, mathematicians and scientists to be quicker on the uptake. In some cases they have even insisted on writing whole books in pencil rather than learning how to use keyboards. The notion of metaphor, imagery, rhythm and such rhetorical devices being inimical to writing on keyboards is indefensible when it is considered that literature has been recorded in print for centuries anyway.

Paper texts have been fundamental to the development of intellectual and academic life for hundreds of years and it is difficult for people who have been well established in the world of paper texts to recognize and accept that their time is over. Screens have largely replaced paper pages . There can be little doubt that more people now read documents on screens than on paper.

Even before considering the enormity of a world in which books are obsolete, simply mastering the succession of gadgets that have to be mastered is daunting to minds that have been fixed in conventions for years. However, it cannot be denied that technology can facilitate the process of producing books. Qualities like coherence and cohesiveness can be mechanically facilitated.

Faced with declining demand for their traditional products, professional writers might turn to internet article marketing. Articles written to certain specifications are in great demand from website owners who need original content on their sites in order to render them relevant to search engines. They can also be packaged into e book anthologies and sold under private label rights.

Twenty-first century writers are engaged in a new genre. Novels and print newspapers are giving way to websites. These require new batteries of skills and expertise in a wide range of previously unknown areas. As films require teams of creative people so websites demand a great deal of time and expertise in various areas. The aim is to attract visitors who buy, or return frequently to buy. There is still a great deal to learn it seems to be emerging that a steady supply of original content is the grist that a website needs.

With Internet writing in the hands of so many people with few literary skills debate might arise around the quality and purpose of writing. Article buyers want what is called 'informative' writing. Personal opinion, negativity, narrative and humor are frowned upon. Relevance is of great importance and is interpreted as that which search engines will identify through key words and phrases. Internet article marketing seems to have a role to play as the arbiter of what writing will become.




About the Author:



by Conrad Oconnorton


Internet article marketing demands new skills of writers. This is characteristic of life in a new world. As old industries slide rapidly into obsolescence many job opportunities follow them. As has always been the case evolution involves adaptation and that is as true now as it always has been. With book publishing and journalism in a melting pot writers must look around to adapt and thrive.

Websites are new things having only been around for a few decades, unlike texts printed in ink on paper which have existed for centuries. Professional writers and authors have been quite slow to adapt to the new writing demanded by the Internet. In fact many bibliophiles have regarded the Internet as an intruder on the preserve of literature. They have tended to mumble about the smell of books and the texture of paper.

Instead of seizing new opportunities authors have stood back, expecting technicians, mathematicians and scientists to be quicker on the uptake. In some cases they have even insisted on writing whole books in pencil rather than learning how to use keyboards. The notion of metaphor, imagery, rhythm and such rhetorical devices being inimical to writing on keyboards is indefensible when it is considered that literature has been recorded in print for centuries anyway.

Paper texts have been fundamental to the development of intellectual and academic life for hundreds of years and it is difficult for people who have been well established in the world of paper texts to recognize and accept that their time is over. Screens have largely replaced paper pages . There can be little doubt that more people now read documents on screens than on paper.

Even before considering the enormity of a world in which books are obsolete, simply mastering the succession of gadgets that have to be mastered is daunting to minds that have been fixed in conventions for years. However, it cannot be denied that technology can facilitate the process of producing books. Qualities like coherence and cohesiveness can be mechanically facilitated.

Faced with declining demand for their traditional products, professional writers might turn to internet article marketing. Articles written to certain specifications are in great demand from website owners who need original content on their sites in order to render them relevant to search engines. They can also be packaged into e book anthologies and sold under private label rights.

Twenty-first century writers are engaged in a new genre. Novels and print newspapers are giving way to websites. These require new batteries of skills and expertise in a wide range of previously unknown areas. As films require teams of creative people so websites demand a great deal of time and expertise in various areas. The aim is to attract visitors who buy, or return frequently to buy. There is still a great deal to learn it seems to be emerging that a steady supply of original content is the grist that a website needs.

With Internet writing in the hands of so many people with few literary skills debate might arise around the quality and purpose of writing. Article buyers want what is called 'informative' writing. Personal opinion, negativity, narrative and humor are frowned upon. Relevance is of great importance and is interpreted as that which search engines will identify through key words and phrases. Internet article marketing seems to have a role to play as the arbiter of what writing will become.




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